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Advanced Course in Digital Marketing

50% of the world’s population already uses the Internet and the number of Internet users will only grow with time. This has led to the emergence of a whole new gigantic industry of Digital Marketing. Digital marketing refers to all marketing efforts that use any kind of electronic device with the Internet at the center of that universe. Businesses are increasingly investing in digitally marketing their products/ services. In fact, 90% of all marketing jobs today require some form of digital marketing skills. This has led to a boom in the demand for digital marketing professionals. As demand far outstrips supply, this career profile is here to rule the roost.

If you are planning a career in marketing, here are the reasons why you must seriously consider Digital Marketing :

  • It’s a recession proof industry.
  • There’s a huge demand for Digital Marketers.
  • It accommodates people from all educational backgrounds.
  • Opportunities to learn something new everyday.
  • Amazing Salaries.
  • Ample scope for self-employment as a Digital Marketing Entrepreneur.

If you wish to pursue a Digital Marketing Training Course in Mumbai North (Vasai, Virar, Palghar) region, look no further than Hrishi Computer Education, one of the top training institutes in this region. Our Advanced Digital Marketing course provides training in all digital marketing activities such as Search Engine Optimization (SEO), Google AdWords, Google Analytics, Blogging, Search Engine Marketing (SEM), Email Marketing, Social Media Marketing (SMM), Affiliate Marketing, Content Writing, etc.

COURSE DURATION

3 Months

WEEKLY

6 Days/ 2 Hours

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Course Fees

The syllabus for our Digital Marketing course is given below :

Module 1: Technical Basis

HTML Basics

1
  • Introduction to HTML
  • Basic Structure of HTML page
  • Head Section and elements of head section
  • Title Tag
  • Meta Tag and its attributes
  • Heading Tags, Formatting Tags, Anchor, Span, Image tags

WordPress

2
  • Introduction to WordPress
  • How to Install WordPress & settings
  • Introducing WordPress dashboard
  • Admin Panel
  • WordPress General settings
  • Permalink Structure
  • How to create posts? Different categories for posts, assign tags for posts
  • Creating admin user, Pages
  • Manage multiple users and define roles for users
  • Using library to install themes
  • Creation and Customization of slider
  • Using and customizing navigation menus
  • Links management
  • Managing media, widgets
  • Managing Social media plugins, posts & comments
  • Adding contact form

Blogging

3
  • Dos and Don’ts Widgets.
  • How to write interesting articles by using different Tips and Tricks
  • Using blog for Publishing and Networking
  • How to do blog promotion
  • Updating of Post
  • Manage Blog Commenting
  • Social Bookmarking

Corel Draw

4
  • Getting started with CorelDraw
  • Tool Box
  • Color Outlines and Fills
  • Mastering with Text
  • Object Transformation
  • Applying Effects On Text & object
  • Menu Wise Study of Software
  • Find And Replace objects / Text Layers
  • Object Manager
  • Working with Bitmap Commands

Photoshop

5
  • Introduction to Photoshop
  • Understanding of various versions of Photoshop
  • Understanding print industry and printing technology
  • Working with Photoshop tools
  • Working with layers
  • Working with pallets
  • Working with animation (gifs) with Photoshop
  • Making albums
  • Making collages with Photoshop
  • Working with frame and layers
  • Working with a website design in Photoshop

Module 2: Organic Marketing

SEO: Search Engine Optimization

6
  • Use of Search Engine Optimization
  • Generate Traffic to your page
  • Need of Search Engine Optimization
  • Impact of Site Design & Development for SEO
  • Internet and Protocols, SEO Factors
  • Importance of good website designing
  • Major search engines and directories
  • Page Ranking
  • Optimization of Hyper link
  • How to do Keyword research and analysis of keywords
  • Header Tag Optimization
  • Landing Pages Optimization
  • Competition analysis and choosing write keywords
  • URL Rewriting
  • RSS Feed Creation
  • Website submission to search engines
  • Google webmaster tool for analysis
  • Meta Tags Optimization
  • Robots.txt creation and testing
  • Sitemap Creation and Submissions
  • Canonical Tag Implementation
  • Image Optimization
  • Header and Footer Keywords
  • Hidden Key Words
  • Alt Tags Optimization
  • Link Structure and Internal Link Building
  • Keyword Density and its impact
  • Webpage Content
  • Link Title Tag
  • Directory Submissions
  • Article Submission
  • Different techniques of link building
    • One Way Link Building
    • Two Way Link Building
    • Three Way Link Building
  • Forums Posting and Blog Commenting
  • Press Releases Submissions
  • Classifieds Free Backlink
  • Creation Forums and social media optimization
  • Content Writing and Copyrighting
  • HTML, Logo and its Importance
  • Larger Website Creation Techniques
  • Importance of Attractive Designs and Patterns
  • RSS Feeds Submissions
  • Coding Standards
  • Inbound Links
  • Usage of all Tags in optimisation
  • Optimization Viral Marketing
  • Google Keyword Tool
  • Website Age checker Tools
  • Webpage Rank Checker
  • Check Keywords Position for competition analysis
  • Checker Domain
  • Keywords Density Checker
  • SEO Reporting
  • Using Google Analytics for SEO Report Creation, Tracking and Reporting

SMM: Social Media Marketing

7
  • Integration of social media in websites and blogs
  • Learn Case Studies of popular brands
  • Using Social Media sites for Networking
  • Benefits & Influence of Social Media for business
  • Effect of Social Media on Google Search
  • Choosing right social media
  • Generating word of mouth
  • What is Viral Marketing
  • Building Relationship on Twitter
  • Learn different Tools for managing your Tweets
  • Advertising on Twitter
  • Twitter Guidelines and Twitter Tools
  • Benefits of using FB for Business
  • Facebook Advertising And its Types
  • Creating Facebook Advertising Campaign
  • Importance of FB Profile Customization
  • FB Fan Pages Customization
  • Promoting FB page
  • FB Engagement and Conversions
  • Being Found in Real Time Search on FB
  • Creating FB Application / Widget
  • Using FB for Advertisement
  • Advantages and Disadvantages of using FB
  • Using tools for advanced Facebook Advertising
  • How to do link building in LinkedIn
  • Using LinkedIn for Advertising and Marketing
  • Advantages and Disadvantages of using LinkedIn
  • Google Plus: Circles | Hangouts | Stream
  • Google Plus for Businesses
  • My Space, Pinterest, Foursquare
  • Impact and Importance of Video Marketing
  • Using You Tube for business promotion
  • Bringing visitors to your website using you tube
  • Creating you tube channel and built marketing strategy
  • About Instagram App
  • Using Instagram
  • Importance of #tags and usage to increase visibility
  • Using Instagram for branding

Google Analytics

8
  • Introduction to Google Analytics and its benefits
  • Installing the Google Analytics
  • Adding Tracking Code
  • Working with Report Data and learn about audience
  • Number of Page views, Visits, and Visitors
  • Different Traffic Sources
  • Content Reports
  • Time Metrics analysis
  • How to do tracking through Conversion Reports
  • Ecommerce Report Generation
  • Account Administration
  • Campaign Tracking and Ad Words
  • Understanding Integration Goals in Google Analytics
  • Using Filters in Google Analytics
  • Generation of report using Cookies and Google Analytics
  • E-commerce Tracking
  • Domains and Subdomains
  • Internal Site Search
  • Event Tracking and Virtual Page views

Module 3: Paid Marketing

SEM: Search Engine Marketing
(PPC/ Google AdWords)

9
  • Understanding Pay Per Click (PPC) concept
  • History of PPC Online vs Offline Marketing
  • Evolution of PPC and how does it work
  • Understanding Google AdWords, Benefits of PPC
  • What is Keyword Research?
  • Identify targeted keywords by considering Keywords popularity & Search Volume
  • What is keyword bidding?
  • How to increase position on search by using PPC?
  • Understand different bidding techniques and its importance
  • Difference in SEO & PPC keywords
  • Selecting targeted / related keywords
  • Create Ad Groups using different keywords category
  • What is Quality Score?
  • Competitive Analysis for Bid Management
  • Researching PPC keywords by Analysing competition keywords
  • PPC keywords tools and resources
  • Effect of Quality Score on bidding?
  • User Defined bids and Automatic Bids
  • Creation of Google Ad words Account and define structure
  • Deciding Budget for PPC and Budget Management
  • Language Targeting
  • Using Multiple Account
  • Deciding PPC Campaign Structure
  • Consider Targeting Devices
  • Do tracking of ROI Management
  • Using My Client Center (MCC)
  • Campaign Management
  • Location Targeting
  • Conversion Tracking
  • Create Effective Ads by using tools
  • Effective content creation and resource identification for creation of Ad
  • Ad Group Monitoring
  • Create different ads by using Google Ad words Editor
  • Measurement of Title, Description URL
  • Google Ad words Tool
  • Ad copy testing
  • Creation of Ad Group
  • Creation of Keywords Spy
  • Understanding Landing Pages
  • Important of Landing Page
  • Landing page optimisation
  • Analysis of Competitors Website
  • Ad group and Performance Reports
  • Device Reporting
  • Ads versus Landing Page
  • Increasing conversion rates
  • Analysing Campaign Performance Reports and Ads Performance Reports
  • Using ‘Calls to Action’
  • Keywords Performance Reports, Traffic Reports, Geographic Report

Content Marketing

10
  • Role of Content Marketing in branding
  • Advantages of Content Marketing
  • Different types of contents
  • Designing content management system
  • Using contents for Re-engagement

Email Marketing

11
  • Understand how email marketing works
  • Creating email marketing campaigns
  • Using different tools to send bulk emails
  • Transactional mail and Direct mail
  • Creating sequence email list
  • Generating leads through email list
  • Customer engagement and retention

Mobile Marketing

12
  • Understanding Mobile Devices
  • Mobile Marketing Techniques
  • Mobile Advertising & Search

Affiliate Marketing

13
  • What is Affiliate Marketing
  • How to Become Affiliate Marketer
  • Advantages and its usefulness to advertisers and merchants
  • Implementation of affiliate marketing
  • Compensation methods in affiliate marketing
  • Searching affiliate programs

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HRISHI Computer Education, one of the leading IT/ Computer Education Institutes in Vasai-Virar, is run under the visionary leadership of Mrs. Surekha Bhosale.

HRISHI Computer Education is one of the leading IT Education Institute in Vasai Taluka under the visionary leadership of Mrs. Surekha Bhosale.


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