• Use of Search Engine Optimization
• Generate Traffic to your page
• Need of Search Engine Optimization
• Impact of Site Design & Development for SEO
• Internet and Protocols, SEO Factors
• Importance of good website designing
• Major search engines and directories
• Page Ranking

• Optimization of Hyper link
• How to do Keyword research and analysis of keywords
• Header Tag Optimization
• Landing Pages Optimization
• Competition analysis and choosing write keywords
• URL Rewriting
• RSS Feed Creation
• Website submission to search engines
• Google webmaster tool for analysis
• Meta Tags Optimization
• Robots.txt creation and testing
• Sitemap Creation and Submissions
• Canonical Tag Implementation
• Image Optimization
• Header and Footer Keywords
• Hidden Key Words
• Alt Tags Optimization
• Link Structure and Internal Link Building
• Keyword Density and its impact
• Webpage Content
• Link Title Tag

• Directory Submissions
• Article Submission
• Different techniques of link building
  • One Way Link Building
  • Two Way Link Building
  • Three Way Link Building
• Forums Posting and Blog Commenting
• Press Releases Submissions
• Classifieds Free Backlink
• Creation Forums and social media optimization
• Content Writing and Copyrighting
• HTML, Logo and its Importance
• Larger Website Creation Techniques
• Importance of Attractive Designs and Patterns
• RSS Feeds Submissions
• Coding Standards
• Inbound Links
• Usage of all Tags in optimisation
• Optimization Viral Marketing

• Google Keyword Tool
• Website Age checker Tools
• Webpage Rank Checker
• Check Keywords Position for competition analysis
• Checker Domain
• Keywords Density Checker
• SEO Reporting
• Using Google Analytics for SEO Report Creation, Tracking and Reporting

• Integration of social media in websites and blogs
• Learn Case Studies of popular brands
• Using Social Media sites for Networking
• Benefits & Influence of Social Media for business
• Effect of Social Media on Google Search
• Choosing right social media
• Generating word of mouth
• What is Viral Marketing

• Building Relationship on Twitter
• Learn different Tools for managing your Tweets
• Advertising on Twitter
• Twitter Guidelines and Twitter Tools

• Benefits of using FB for Business
• Facebook Advertising And its Types
• Creating Facebook Advertising Campaign
• Importance of FB Profile Customization
• FB Fan Pages Customization
• Promoting FB page
• FB Engagement and Conversions
• Being Found in Real Time Search on FB
• Creating FB Application / Widget
• Using FB for Advertisement
• Advantages and Disadvantages of using FB
• Using tools for advanced Facebook Advertising

• How to do link building in LinkedIn
• Using LinkedIn for Advertising and Marketing
• Advantages and Disadvantages of using LinkedIn

• Google Plus: Circles | Hangouts | Stream
• Google Plus for Businesses
• My Space, Pinterest, Foursquare

• Impact and Importance of Video Marketing
• Using You Tube for business promotion
• Bringing visitors to your website using you tube
• Creating you tube channel and built marketing strategy

• About Instagram App
• Using Instagram
• Importance of #tags and usage to increase visibility
• Using Instagram for branding

• Introduction to Google Analytics and its benefits
• Installing the Google Analytics
• Adding Tracking Code
• Working with Report Data and learn about audience

• Number of Page views, Visits, and Visitors
• Different Traffic Sources
• Content Reports
• Time Metrics analysis
• How to do tracking through Conversion Reports
• Ecommerce Report Generation

• Account Administration
• Campaign Tracking and Ad Words
• Understanding Integration Goals in Google Analytics
• Using Filters in Google Analytics
• Generation of report using Cookies and Google Analytics
• E-commerce Tracking
• Domains and Subdomains
• Internal Site Search
• Event Tracking and Virtual Page views

• Understanding Pay Per Click (PPC) concept
• History of PPC Online vs Offline Marketing
• Evolution of PPC and how does it work
• Understanding Google AdWords, Benefits of PPC

• What is Keyword Research?
• Identify targeted keywords by considering Keywords popularity & Search Volume
• What is keyword bidding?
• How to increase position on search by using PPC?
• Understand different bidding techniques and its importance
• Difference in SEO & PPC keywords
• Selecting targeted / related keywords
• Create Ad Groups using different keywords category
• What is Quality Score?
• Competitive Analysis for Bid Management
• Researching PPC keywords by Analysing competition keywords
• PPC keywords tools and resources
• Effect of Quality Score on bidding?
• User Defined bids and Automatic Bids

• Creation of Google Ad words Account and define structure
• Deciding Budget for PPC and Budget Management
• Language Targeting
• Using Multiple Account
• Deciding PPC Campaign Structure
• Consider Targeting Devices
• Do tracking of ROI Management
• Using My Client Center (MCC)
• Campaign Management
• Location Targeting
• Conversion Tracking

• Create Effective Ads by using tools
• Effective content creation and resource identification for creation of Ad
• Ad Group Monitoring
• Create different ads by using Google Ad words Editor
• Measurement of Title, Description URL
• Google Ad words Tool
• Ad copy testing
• Creation of Ad Group
• Creation of Keywords Spy

• Understanding Landing Pages
• Important of Landing Page
• Landing page optimisation
• Analysis of Competitors Website
• Ad group and Performance Reports
• Device Reporting
• Ads versus Landing Page
• Increasing conversion rates
• Analysing Campaign Performance Reports and Ads Performance Reports
• Using ‘Calls to Action’
• Keywords Performance Reports, Traffic Reports, Geographic Report

Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote products, services, or brands to consumers. It encompasses a variety of techniques including SEO, content marketing, social media marketing, email marketing, and more

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves both on-page and off-page strategies to increase organic traffic from search engines

Yes, completing a digital marketing course can equip you with the skills needed to become a freelancer. You'll learn various aspects of digital marketing that can be offered as services to clients

The salary for digital marketing professionals in Vasai-Virar varies based on experience and skill level. Entry-level positions may start at around ₹15,000-₹25,000 per month, while experienced professionals can earn ₹50,000 or more.

HRISHI COMPUTER EDUCATION is considered one of the leading institutes for digital marketing courses in Vasai-Virar, known for its quality education and placement opportunities.

 You can find detailed information about the course fees on the HRISHI COMPUTER EDUCATION website: Digital Marketing Course Fees.

Yes, you can join this program from anywhere in Vasai-Virar. The head office is located at:

• 204, 207, Vardhman Shopping Center, Above Tugareshwar Sweet Mart, Vasai (W) - 401202
• Phone: 0250 2349980 / 8149688117

Yes, upon successful completion of the course, you will receive a certification from HRISHI COMPUTER EDUCATION

Yes, HRISHI COMPUTER EDUCATION offers internship opportunities to students after completing the training program.

Yes, HRISHI COMPUTER EDUCATION offers specific courses focusing solely on SEO. You can contact them for more details.

Yes, you can join the digital marketing course after completing your 10th or 12th grade

Career opportunities in digital marketing include roles such as Digital Marketing Manager, SEO Specialist, Content Marketer, Social Media Manager, PPC Specialist, and Email Marketer, among others.

 Learning digital marketing is beneficial because it equips you with skills that are in high demand across various industries. It offers numerous career opportunities and the potential to work as a freelancer or entrepreneur.

The different areas in digital marketing include:

• Search Engine Optimization (SEO)
• Pay-Per-Click Advertising (PPC)
• Content Marketing
• Social Media Marketing
• Email Marketing
• Affiliate Marketing
• Influencer Marketing
• Web Analytics

The average salary of an SEO specialist in India ranges from ₹2.5 lakhs to ₹6 lakhs per year, depending on experience and expertise.