Email marketing is a digital marketing strategy that involves sending promotional messages or content to a targeted audience via email
Email marketing is crucial for businesses as it helps build relationships with customers, promote products/services, and drive sales through direct communication.
Anyone involved in marketing, business development, or customer relations can benefit from learning email marketing skills. It's particularly valuable for small business owners, marketers, and freelancers.
An Email Marketing course covers topics such as email list building, segmentation, crafting compelling email content, designing effective email campaigns, measuring campaign success, and complying with email marketing regulations.
Basic computer skills and familiarity with internet usage are generally recommended. No prior marketing experience is necessary.